Our Story

It’s personal. And passion-fueled.

When my husband had a sudden heart attack, I came terrifyingly close to being a single mom with young kids. He survived, thankfully. But from that day, what we put into our bodies became deeply personal.

We started reading every label, questioning every ingredient, and rethinking the way we ate. That experience led to a small, family-run startup with one mission: to design what we put into our bodies with intention and integrity.

Truthfully, we created MYO out of frustration. Every time we reached for a protein snack, we found the same problems: cane sugar, coconut sugar, sugar alcohols, seed oils, cheap-tasting sweeteners, weak protein sources, and way too many carbs. It seemed like if we wanted optimal protein, we always had to compromise on something else.

So, we started from scratch.

We developed our own signature protein blend, added the protective power of polyphenols from extra virgin olive oil, and boosted flavor with allulose, a rare sugar without the calories and net carbs.

We began with protein bars, small-batched and soft-baked alongside our nutritional chef, Jessica (she’s awesome!). We call them MYO bars—'myo' means muscle in Greek!

We ditched the sugar, sugar alcohols, seed oils, high carbs...

...instead, 20+ grams of complete protein (with a PDCAAS of 1, which means your body can actually use it all).
We got strict with the macros—if it didn’t meet our low-carb standards, it didn’t make the cut.

We didn’t set out to build a brand.
We set out to build trust—in what we eat, and in what we share with the people we love.

Turns out, a lot of people were looking for the same thing.

MYO is a mission now.
To raise the bar, literally.

Our Values

  • Relentless Quality

    If an ingredient isn’t the best we can source, it doesn’t make it into our kitchen. We partner with like-minded producers and invest in brands that share our commitment to purity, transparency, and real nutrition. Most of our ingredients are certified organic and non-GMO, and every component is chosen with obsessive care. We don’t compromise—ever. Quality is not a feature. It’s our foundation.

  • Functional Nourishment

    MYO builds around nutrient synergy—ingredients that work together to fuel your body in ways that matter. We focus on protein that’s actually bioavailable—so your body can turn it into muscle, strength, and resilience. We believe in healthy fats like extra virgin olive oil, and we leave sugar behind. Your food should do something for you. Every product that we design is intentionally formulated for nourishment.

  • No-Compromise Convenience

    Life doesn’t pause for nutrition—we get it. Between work, school, sports training, and back-to-back activities, eating well doesn’t always feel realistic. MYO bars are designed for those moments when you can’t stop for a meal—but still need to eat like you care. Each bar is a form of intentional snacking: satisfying, clean, protein-rich, and made to keep you going without guilt.

Relentless Quality

If an ingredient isn’t the best we can source, it doesn’t make it into our kitchen. We partner with like-minded producers and invest in brands that share our commitment to purity, transparency, and real nutrition. Most of our ingredients are certified organic and non-GMO, and every component is chosen with obsessive care. We don’t compromise—ever. Quality is not a feature. It’s our foundation.

Functional Nourishment

MYO builds around nutrient synergy—ingredients that work together to fuel your body in ways that matter. We focus on protein that’s actually bioavailable—so your body can turn it into muscle, strength, and resilience. We believe in healthy fats like extra virgin olive oil, and we leave sugar behind. Your food should do something for you. Every product that we design is intentionally formulated for nourishment.

No-Compromise Convenience

Life doesn’t pause for nutrition—we get it. Between work, school, sports training, and back-to-back activities, eating well doesn’t always feel realistic. MYO bars are designed for those moments when you can’t stop for a meal—but still need to eat like you care. Each bar is a form of intentional snacking: satisfying, clean, protein-rich, and made to keep you going without guilt.